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Ventures Apparel is a locally owned - small town business that provides access to quality apparel that encourages individuals to experience and enjoy life in style and comfort. 

Whether you enjoy urban or outdoor adventures, hanging out in the cabin or in coffee shops, hitting the trail or savoring craft beer at the local tavern with friends

we've got you covered. 

Our top brands each have their own story and strive to produce eco-friendly and sustainable items using recycled or natural materials. Several of our brands promote fair trade and give back to environmental and other meaningful causes. 

We select the finest apparel from Patagonia, Kuhl, Prana, Aventura, Toad & Co., Tasc, Kavu, Smartwool and Farm to Feet.  

We have styles for both men and women who seek adventure!


We invite you to come on in and explore our many fine brands that will help you get out there in the world and LIVE your life. 




Rice Lake

113 N. Main Street

Rice Lake, WI 54868

PH 715.736.4447

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